Dashboard Overview
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| Campaign ⇅ | Type | Status | Spend ⇅ | Impressions ⇅ | CTR ⇅ | CPM ⇅ | Purchases ⇅ | ROAS ⇅ | Freq ⇅ |
|---|
Immediate Actions Required
Auto-detected issues ranked by urgency · Indian market benchmarks applied
Daily Report
Last 7 days · day-by-day breakdown
| Date | Day | Spend (₹/$) | Impressions | Reach | Clicks | CTR% | CPC | CPM | Purchases | Revenue | ROAS | Freq | Leads | ATC |
|---|
Awareness Campaigns
Metrics: Reach · Frequency · CPM · Video views · Brand lift proxies
| Campaign ⇅ | Status | Spend ⇅ | Impressions ⇅ | Reach ⇅ | Frequency ⇅ | CPM ⇅ | Video Views ⇅ | ThruPlay ⇅ | Hook Rate ⇅ | P100% ⇅ |
|---|
Traffic Campaigns
Metrics: CTR · CPC · Link Clicks · Landing Page Views · Outbound CTR
| Campaign ⇅ | Status | Spend ⇅ | Impressions ⇅ | Link Clicks ⇅ | CTR ⇅ | CPC ⇅ | Outbound CTR ⇅ | LPV ⇅ | CPM ⇅ |
|---|
Conversion Campaigns
Metrics: ROAS · CPA · CPL · ATC · Checkout Rate · Purchase CVR
| Campaign ⇅ | Status | Spend ⇅ | Purchases ⇅ | Revenue ⇅ | ROAS ⇅ | CPA ⇅ | ATC ⇅ | Checkout ⇅ | CVR% ⇅ | CPM ⇅ | Leads ⇅ | CPL ⇅ |
|---|
All Campaigns
Every campaign across all types · Click headers to sort
| Campaign ⇅ | Type ⇅ | Status | Spend ⇅ | Impr ⇅ | Reach ⇅ | Freq ⇅ | Clicks ⇅ | CTR% ⇅ | CPC ⇅ | CPM ⇅ | Purchases ⇅ | Revenue ⇅ | ROAS ⇅ |
|---|
Ad Set — Audience & Targeting
All ad sets · targeting breakdown · performance by audience
| Ad Set ⇅ | Campaign ⇅ | Opt Goal | Audience | Spend ⇅ | Impr ⇅ | Reach ⇅ | Freq ⇅ | CTR% ⇅ | CPM ⇅ | CPC ⇅ | Purchases ⇅ | CPA ⇅ |
|---|
Placement Breakdown
Every platform · position · device combination
| Platform ⇅ | Position ⇅ | Device ⇅ | Spend ⇅ | Impr ⇅ | Reach ⇅ | Clicks ⇅ | CTR% ⇅ | CPM ⇅ | CPC ⇅ | Signal |
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Creative Lab
Every ad scored by Hook Rate · Thumbstop · CTR · ROAS · Video Completion
| Ad Name ⇅ | Campaign | Spend ⇅ | Impr ⇅ | CTR% ⇅ | Unique CTR ⇅ | CPC ⇅ | CPM ⇅ | Freq ⇅ | Hook% ⇅ | Thumb% ⇅ | P50% ⇅ | P100% ⇅ | Purchases ⇅ | ROAS ⇅ | Score ⇅ |
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Hook & Video Analysis
3-sec views · Thumbstop · P25/50/75/100 · ThruPlay · Avg watch time
| Ad Name ⇅ | Campaign | Impressions ⇅ | Video Plays ⇅ | Thumbstop% ⇅ | 3s Views ⇅ | Hook Rate% ⇅ | P50% ⇅ | P75% ⇅ | P100% ⇅ | ThruPlay ⇅ | Avg Watch(s) ⇅ |
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Creative Recommendations
Scored: Hook Rate · CTR · ROAS · Frequency · Indian benchmarks applied
| Rank | Tier | Ad Name ⇅ | Campaign | Score ⇅ | Spend ⇅ | CTR% ⇅ | Hook% ⇅ | Thumb% ⇅ | ROAS ⇅ | Freq ⇅ | Action · Reason |
|---|
Andromeda Funnel Model
Awareness → Engagement → Conversion · Full-funnel scorecard with Indian benchmarks
| Metric | Your Value | Status | Indian Benchmark (Good) | Warn Threshold | Gap / Opportunity |
|---|
Token Configuration
View your active Meta Access Token status · Managed via environment variables
META_ACCESS_TOKEN from your server's .env file.Your dashboard is configured to use a static, never-expiring token. This means:
- Auto-refresh is handled by your Meta System User configuration.
- Manual token exchange is disabled in the UI for security.
- To change the token, update the
.envfile on your server.
Token Source: .env file
Verification: Valid System User
Day-of-Week Analysis
Identify best days to push budget · worst days to cut back
| Day | Avg Spend | Avg Impressions | Avg CTR% | Avg CPC | Avg CPM | Avg Purchases | Avg ROAS | Rating |
|---|
Demographics, Geography & Placements
Age · Gender · Indian States · Placements breakdown
| State / Region | Spend | Purchases | Revenue | ROAS |
|---|