Free guides, checklists, templates, and benchmark references for Indian brands running Meta ads.
Why Meta's ROAS is systematically inflated, how to calculate your real Blended MER, and what good looks like for Indian D2C categories.
CPM, CTR, ROAS, CPC, Hook Rate, Hold Rate benchmarks calibrated for the Indian market. Updated quarterly.
A 25-point checklist to audit your Meta Ads account health - covering campaign structure, creative quality, audience targeting, and measurement setup.
What each video metric means, Indian benchmarks for each, and how to use them to brief better creatives for your next ad cycle.
A structured template for your weekly Meta + Shopify performance review. Covers MER trend, creative ranking, spend pacing, and action items.
Why giving Claude MCP or ChatGPT direct access to your Meta account is risky - and what the safer alternative looks like.
8-step checklist for launching your first profitable Meta campaign. Covers creative, audience, budget, tracking, and measurement setup.
What syncs from Shopify, how the fusion engine works, and why native API access is better than pixel-based tracking.
Present Blended MER, campaign performance, and creative insights to clients in a clean, professional format with Glimmio data.
Use these thresholds when evaluating your Meta ad performance. Calibrated for India - not US or EU.
| Metric | Good | Warning | Critical | Higher is better? |
|---|---|---|---|---|
| Link CTR | >= 2.0% | 1.0-1.9% | < 1.0% | Yes |
| ROAS (Meta-reported) | >= 3.0x | 1.5-2.9x | < 1.5x | Yes |
| Blended MER | >= 2.0x | 1.0-1.9x | < 1.0x | Yes |
| CPM | <= Rs 80 | Rs 80-Rs 150 | > Rs 150 | No |
| CPC | <= Rs 5 | Rs 5-Rs 15 | > Rs 15 | No |
| Hook Rate (video) | >= 30% | 20-29% | < 20% | Yes |
| Hold Rate (video) | >= 25% | 15-24% | < 15% | Yes |
| Thumbstop Rate | >= 25% | 15-24% | < 15% | Yes |
| Frequency | 1.0-2.5 | 2.5-3.5 | > 3.5 | No |