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Getting Started

Connect your first Meta account and see your Blended MER in under 5 minutes.

-> Quick Start Guide -> Connecting Meta Ads -> Connecting Shopify -> Key Concepts

Commerce Intelligence

Understanding Blended MER, ROAS vs MER, and real revenue attribution.

-> What is Blended MER? -> Why ROAS is inflated -> Date range interpretation -> Revenue attribution

Creative Analytics

Hook rate, hold rate, thumbstop - understanding video performance metrics.

-> Video metric definitions -> Creative fatigue detection -> Indian benchmarks for creatives
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Action Queue & AI

How AI recommendations work, the approval flow, and rollback.

-> How the Action Queue works -> Approving and rejecting actions -> Rollback an executed action
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Integrations

Troubleshoot Meta OAuth, Shopify sync, and data connection issues.

-> Meta OAuth troubleshooting -> Shopify sync not completing -> Missing campaigns or data -> API rate limit errors

Security & Privacy

Data handling, access controls, and privacy practices.

-> Security overview -> What data we store -> GDPR & data deletion -> Workspace permissions
Platform Status
All systems operational Meta API sync, Shopify sync, dashboard, and Action Queue are all running normally.
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Popular Articles

Most-read help articles

What is Blended MER and why does it matter? Commerce Intelligence
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How to connect your Meta Ads account Getting Started
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Connecting Shopify to a Meta account Getting Started
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How the Action Queue approval flow works Action Queue
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Understanding hook rate, hold rate & thumbstop Creative Analytics
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Warning:
Why is my Meta ROAS different from Blended MER? Commerce Intelligence
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Indian D2C benchmark reference values Benchmarks
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How to rollback an executed action Action Queue
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