Built for Indian D2C brands

Stop guessing.
Start knowing.

Meta Ads Intelligence fuses your Meta Ads and Shopify data to reveal your real Blended MER — not the inflated ROAS Meta shows you.

Start free trial See how it works
10+
Intelligence Modules
1:1
Account → Store Mapping
100+
Metrics Tracked
0
Blind Agency Trust Required
100%
Human-Approved AI Actions
The Core Problem

Meta's ROAS is not your profitability.

Every D2C brand sees a number in Meta Ads Manager that overstates actual returns. Here's the gap — and how we fix it.

⚠ Meta-Reported ROAS
4.2x

What Meta tells you — built on view-through attribution, 7-day click windows, and cross-device double counting.

  • Claims credit for organic conversions
  • Ignores other channels entirely
  • No refund/return deduction
  • Non-deterministic across devices
≠not equal
✓ Blended MER (Reality)
1.8x

Real Shopify revenue ÷ real Meta spend. Cannot be gamed by attribution models or click windows.

  • Direct from Shopify order data
  • Includes all channel blending
  • Refunds deducted automatically
  • Single source of truth
💡
Industry studies show Meta's reported ROAS is consistently 40–100% higher than real marketing efficiency when measured against actual business revenue. Glimmio shows you what your business actually earns — not what Meta's model claims.
10 Intelligence Modules

Every insight a D2C brand needs — in one platform.

Purpose-built modules that go far beyond what Meta Ads Manager or generic analytics tools can show you.

📊

Data Readiness

8-step onboarding tracker per Meta account. Know exactly where your data gaps are before drawing any conclusions.

Foundation
🎯

Account Intelligence

Account-level health dashboard with anomaly detection. CPM spikes, CTR drops, and spend pacing issues caught before you burn budget.

Meta Analytics
🛒

Commerce Intelligence

The flagship module. Fuses Meta spend with Shopify revenue. Shows Blended MER, true CPA, and real attribution — not Meta's model.

Core
🎨

Creative Analytics

Hook rate, hold rate, thumbstop rate per creative asset. Know which videos to scale and which to kill — with actual data.

Creative
💰

Financial Command Center

Daily profitability tracking. Real Shopify revenue, Meta spend, COGS estimates, and refund impact in one view.

Finance
📈

Benchmarks Dashboard

Indian D2C market benchmarks. CPM (₹80), CTR (2%), ROAS (3x), Hook Rate (30%) — calibrated for India, not US/EU.

Benchmarks
🔗

Analytics & Attribution

Multi-touch attribution models. First touch, last touch, linear, time decay — across the real customer journey.

Attribution
📦

Product Analytics

Which campaigns drive which SKUs. Know if your ads are selling your best-margin products or your worst.

Products
📍

Location Analytics

State and city-level performance. Match geotargeting spend to where real revenue and deliveries actually happen.

Geo
👥

Customer Analytics

Shopify cohort retention, RFM segmentation, LTV by acquisition source. Know who your best customers are and how you got them.

CRM
Setup in minutes

From zero to real MER in one day.

No complex integrations, no data engineering, no waiting weeks for insights.

1

Connect Meta

OAuth flow — takes under 2 minutes. We pull campaign, ad set, creative and audience data immediately. No manual exports.

2

Link Shopify Store

One OAuth click per Meta account. Products, orders, customers sync automatically. Each account maps to its own store — no revenue contamination.

3

See Your Real MER

Commerce Intelligence immediately shows Blended MER alongside Meta ROAS. The gap is almost always surprising. Now you know the truth.

4

Act with AI Safety

AI surfaces recommendations. You review and approve. Only then does the platform execute — with full rollback capability and audit log.

vs Alternatives

Why not Meta Ads Manager, ChatGPT, or other tools?

Built specifically for the Indian D2C market with features other platforms don't offer.

Capability Meta Ads Intelligence Meta Ads Manager ChatGPT / Claude Triple Whale
Blended MER (real profitability) ✓ Native ✗ ✗ No live data ~ Partial
Native Shopify Sync (not pixel) ✓ Direct API ✗ ✗ Manual export only ✓
Indian D2C Benchmarks ✓ Calibrated ✗ ~ Generic ✗ US/EU only
Creative Hook/Hold/Thumbstop ✓ ~ Basic ✗ ~ Partial
AI action queue with human approval ✓ Always ✗ ✗ No approval gate ✗
Data never used for AI training ✓ Guaranteed ✓ ✗ May be used ✓
Multi-workspace (agency) ✓ ✗ ✗ ✓
Location analytics (India geo) ✓ ~ Basic ✗ ✗
Rupee-native reporting ✓ ~ USD default ✗ ✗
Built for

Who uses Meta Ads Intelligence?

Designed for every person involved in D2C performance marketing in India.

🏪

D2C Brand Founders

Verify what your agency tells you with your own independent data. Make budget decisions based on real Shopify revenue, not Meta's claims.

  • See real MER vs Meta-reported ROAS
  • Know which products ads actually sell
  • Spot overspend before it's too late
  • Hold agencies accountable with data
📊

Performance Marketers

Go deeper than Ads Manager. Creative hook rates, campaign-level profitability, AI-suggested optimizations with safety gates.

  • Hook, hold & thumbstop per creative
  • Campaign-level profit — not just ROAS
  • Indian benchmark comparisons
  • AI recommendations you approve first
🏢

Agencies

Manage multiple client workspaces from one login. Show clients real attribution to differentiate your service with independent data.

  • Multi-client workspace isolation
  • Independent revenue verification
  • Blended MER client reports
  • Full audit trail for every action
FAQ

Common questions

Everything you need to know before connecting your first account.

Blended MER (Marketing Efficiency Ratio) is Total Shopify Revenue ÷ Total Ad Spend. Unlike Meta's ROAS — which uses its own attribution model — MER uses your actual Shopify order data. It cannot be inflated by view-through attribution or cross-device counting. It's the only number that tells you whether your ads are profitable as a business, not just according to Meta's model.
No. You can connect just your Meta account and access Account Intelligence, Creative Analytics, Benchmarks, and more. Shopify unlocks Commerce Intelligence (Blended MER), Product Analytics, Customer Analytics, and the full revenue picture. Each Meta account maps to its own Shopify store independently — you can skip Shopify for some accounts and connect it for others.
Never. Every AI recommendation goes into an Action Queue. You review the suggested change, see exactly what will happen (including the old value and new value), preview it, and only when you click Approve does anything execute. Nothing touches your Meta account without your explicit approval. Every executed action also has full rollback capability.
Your data is your data. We access it via approved OAuth tokens to power your dashboards — it never leaves your secured workspace. We do not use your data to train AI models, and we do not share it across clients. Each workspace is completely isolated. We use read-only Shopify access wherever possible.
AI agents can't access your live Meta and Shopify data without you sharing credentials or exporting CSVs manually — which is both error-prone and a security risk. When you paste data into ChatGPT, it may be used to train future models. Glimmio has hardened, approved API connections with no credential sharing, Indian-market benchmarks built in, consistent methodology, and a full audit trail. AI agents are generalists; Glimmio is a specialist.
You can connect your Meta account in under 2 minutes via OAuth. Shopify connection is one click. Initial data sync (products, orders, customers) runs in the background and is usually complete within an hour for most stores. Your first Blended MER report is available the same day.
View all FAQs →

Know what's really
driving your sales.

Connect Meta + Shopify in minutes. See your real Blended MER on day one. No agencies required to interpret the data.

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